Over the past year, we have all seen our behaviours and habits change in response to unexpected circumstances \u2013 with our relationship to food and drink also shifting. In response to the COVID-19 pandemic, more attention than ever before is being placed on feeding both our bodies and our minds, and global consumers are seeking better quality foods that can optimise their health.<\/p>\n
It\u2019s unlikely that these behavioural changes will go away anytime soon – we\u2019re all more mindful of the effect what we eat has on our body and mind. So, how can food and drink manufacturers tap into this new way of thinking? Could fruit and vegetable ingredients offer a solution?<\/p>\n
Immunity enhancement<\/strong> Take the antioxidant-rich elderberry, for example, which has been touted as an effective combatant against flus and viruses. In September 2020, Weller launched a sparkling water range called \u2018Elderberry Immunity Support\u2019 that combines elderberry juice with peach, lemon, lime and strawberry, \u2018driven by increased consumer interest in immune-boosting products.\u2019 Other immunity-enhancing fruits and vegetables include citrus fruits (high in vitamin C, which supports the development of white blood cells), blueberries, raspberries and broccoli.<\/p>\n Mood-boosting<\/strong> Vegetables and fruit contain a lot of the minerals, vitamins and fibre we need to keep mentally healthy, but brands are also exploring the role sweet treats play in promoting self-care and mental wellness. Seeking nostalgia and comfort, many consumers are purchasing permissible indulgences and healthier snacks that don\u2019t impact on their health goals. Adding strawberry concentrate or berry puree into applications such as ice creams, yoghurts and biscuits is a simple way of making guilty pleasures a little more virtuous yet just as decadent.<\/p>\n Holistic & healthful<\/strong> If you\u2019re looking for a way to harness the natural goodness of high-quality fruit and vegetables in your products, SVZ can help. Get in touch today to find out more!<\/p>\n","protected":false},"excerpt":{"rendered":" Over the past year, we have all seen our behaviours and habits change in response to unexpected circumstances \u2013 with our relationship to food and drink also shifting. In response to the COVID-19 pandemic, more attention than ever before is being placed on feeding both our bodies and our minds, and global consumers are seeking […]<\/p>\n","protected":false},"author":1,"featured_media":1537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"\n
\nConsumers are increasingly reaching for products in supermarkets that aren\u2019t just tasty \u2013 but which also help protect their physical health. Ingredients lists now include a whole range of immune-boosting ingredients from red beet and spinach, to minerals, vitamins, prebiotics and probiotics. Indeed, a recent report found that immunity and general prevention were among the top reasons for consumer use of functional foods.<\/p>\n
\nAs a result of the pandemic, many have experienced heightened stress, anxiety and low mood \u2013 which has all been linked to disrupted socialising, spending more time at home and disturbed sleeping patterns. As a result, when choosing food and drink, consumers are now also looking for products that promote mental and emotional wellbeing \u2013 60% of Europeans, in fact, during COVID-19.<\/p>\n
\nAs we slowly emerge from the COVID-19 pandemic, it is apparent that the trend for functional food and drink products seemingly isn\u2019t going anywhere soon. For manufacturers, there are numerous opportunities to innovate and offer global consumers healthy, comforting food and beverage products.<\/p>\n