Are you adventurous with your food? Do you try things you\u2019ve never had before, or are you tempted by the latest exotic tastes your parents and grandparents would never have even heard of? If so, you\u2019re part of a growing trend that has been dubbed \u2018The Adventurous Consumer.\u2019<\/p>\n
Last month, Innova Market Insights released its predicted top trends for 2019, and \u2018The Adventurous Consumer\u2019 topped the list. According to the report, \u201cTargeting adventurous consumers, set on new discoveries and experiences, will be key for product development in the food and beverage industry in 2019.\u201d<\/p>\n
So, how should brands react to this? \u201cBig food manufacturers will have to think like small companies if they\u2019re going to compete for the hearts and minds of consumers,\u201d advised Lu Ann Williams, Director of Innovation at Innova. It\u2019s true \u2013 manufacturers will have to step away from the safety of their tried-and-tested portfolios, and instead focus on exciting new ideas.<\/p>\n
In a world that is also increasingly interested in health, ethical consumption and minimal processing, brands need to brainstorm new ways to reach this audience. It\u2019s a reason why, here at SVZ, we\u2019ve noticed a surge in interest for the more unusual fruit and vegetable ingredients.<\/p>\n
Many of our customers are realising that they may need to extend their reach beyond traditional favourites such as strawberry yoghurt and berry-centric preserves. In response, they\u2019re experimenting with fruits such as figs, lychees and rosehip, which can be used in yoghurts, juices and jams. Taking it a step further still, vegetables add another layer of taste to sweet foods and beverages \u2013 think cucumber, beetroot, sweet potato and rhubarb.<\/p>\n
Some brands are already catering to the adventurous consumer. Dutch-based Boermarke, for example, has recently introduced beetroot, carrot and sweet potato yoghurts. And in the UK, Cawston Press\u2019 juices include \u2018radiant roots\u2019 – containing carrot, beetroot and ginger.<\/p>\n
In order to capture the heart and mind of the \u2018adventurous consumer\u2019, innovation is vital. And SVZ can provide exactly the right ingredients.<\/p>\n","protected":false},"excerpt":{"rendered":"
Are you adventurous with your food? Do you try things you\u2019ve never had before, or are you tempted by the latest exotic tastes your parents and grandparents would never have even heard of? If so, you\u2019re part of a growing trend that has been dubbed \u2018The Adventurous Consumer.\u2019 Last month, Innova Market Insights released its […]<\/p>\n","protected":false},"author":1,"featured_media":1487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"\n