For the past month, industry press, blogs and social media have been full of predictions for 2019 and what consumers will be looking for in their food and drink products this year. However, for manufacturers and retailers, this is the time to be looking further ahead \u2013 to 2020, and what trends will define next year\u2019s product launches. At SVZ, we\u2019re already preparing for next year in earnest. Here are our predictions for what\u2019s going to be trending in 2020:<\/p>\n
1. (Even) more natural<\/strong> 2. Healthy ageing<\/strong> 3. A good gut feeling<\/strong> 4. More traceability, less waste<\/strong> 5. Convenience remains king<\/strong> Get in touch today to find out how SVZ can work with you to create mouthwatering foods and drinks that respond to the needs of consumers in 2020 and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":" For the past month, industry press, blogs and social media have been full of predictions for 2019 and what consumers will be looking for in their food and drink products this year. However, for manufacturers and retailers, this is the time to be looking further ahead \u2013 to 2020, and what trends will define next […]<\/p>\n","protected":false},"author":1,"featured_media":1488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"\n
\nThe trend towards natural and organic food isn\u2019t slowing down: in fact, its popularity is increasing, and we expect 2020 to be the biggest year yet for this category. Across Europe, consumers will continue to reject products that contain too many additives, and instead embrace natural ingredients like premium fruit and vegetables.<\/p>\n
\nHealthy ageing products aren\u2019t just targeted at the over 60s: consumers of all generations are becoming more aware of how what they consume affects their lifespan, health and appearance. For example, more and more manufacturers are looking to tap into the anti-ageing power of the antioxidants in berries such as strawberries and aronia.<\/p>\n
\nWhat started with probiotic yoghurts has now expanded into fermented foods like kefir and kombucha \u2013 gut health is a category we expect to expand in 2020. Although the acidity and unusual flavour are a hurdle for many consumers, we predict that sweetening fermented foods and beverages with fruits and vegetables, like raspberry and plum, to improve their palatability will become more and more common.<\/p>\n
\nConsumers aren\u2019t just interested in the end product any more: they\u2019re looking for sustainability. A key concern is food waste, and with more than 50 million tonnes of fresh fruit and vegetables discarded every year across Europe \u2013 simply for aesthetic reasons \u2013 SVZ is keen to play its part. Many of our growers ensure that any crop unsuitable for retail is pumped into our industrial ingredient supply chain, thus avoiding unnecessary transport, packaging and storage costs, as well as waste.<\/p>\n
\nConvenient, eat-on-the-go food isn\u2019t a new trend by any means but, in 2020, we\u2019ll see it elevated to a whole new level. Food and drink manufacturers and retailers will need to tap even further into an audience which is increasingly time-strapped with busy schedules, yet doesn\u2019t want to sacrifice health goals, or end its curiosity for new ingredients, flavours and formats.<\/p>\n